Snapchat Euros

Snapchat was not an official partner of Euro 2024, so we created a campaign that weaved them into the action by hacking every game of the Euros. ‘The Fun Starts With Yellow’ placed the iconic yellow brand into every game through the yellow card, whenever one was given something happened on the app. Our slightly bonkers films show the fun people can have with the app's features during a match.

Credits
Role —
Creative Direction, Concept

Client —
Snapchat

Agency —
Dark Horses