We knew that football governance was broken and that more women were needed in key decision making roles. So in collaboration with prominent female leaders, including Moya Dodd and Maggie Murphy, we created Hope Sogni, the first female candidate to stand for FIFA President, a digital embodiment built by AI company, Twise, that fans and journalists could talk to in real-time.

Credits
Role —
Creative Direction, Concept, Copywriting, Art Directing, Editing,

Client —
Self Promo

Agency —
Dark Horses

Collaborators —
Joakim Borgstrom, René Lönngren