We created the platform ‘Where Fans Play’ for TikTok’s Euro 2020 campaign. The project was so successful that the line became TikTok’s global sports platform.

At the heart of the campaign was a TV spot which took legendary moments from the tournament and overlaid them with content from TikTok.

With over 2000 pieces of news coverage, ‘Where Fans Play’ helped TikTok achieve the second highest awareness among Euro 202 sponsors, despite the brand being completely new to the beautiful game.