NISMO
We took an underperforming Formula E team and turned them into a fans’ favourite globally in less than two years.
We did everything we could to get Nismo noticed; we wrote a noisy strategy, we made trends instead of following them and we treated each channel individually instead of a one-size-fits-all approach.
Through a series earned media stunts and a focus on high craft, always-on social, we transformed Nismo socials into one of the most talked about teams in motorsport.
At the end of Season 9, we were voted the number 1 team on the grid, we delivered $9.2 million in advertising value, we improved overall brand opinion and we increased consideration by 33%.
Not bad for a sport that is still considered niche by many.
Credits
Role —
Creative Direction, Concept, Copywriting, Art Direction.
Client —
Nissan FE
Agency —
Dark Horses
